Eddie Jones wants England to emulate Liverpool by capturing imaginations through playing exciting rugby, starting with Sunday’s Six Nations opener against France.
Jones enters his fifth championship having moved on from the disappointment of last year’s World Cup final defeat to South Africa.
England’s head coach insists whether his contract is extended beyond 2021, when it is due to expire, will be dictated by the ongoing response to his methods from his players.
But his immediate concern is launching the Six Nations with victory in Paris by trying to emulate the dynamic style of Jurgen Klopp’s Premier League leaders.
“We want to have an effect on how the nation sees rugby,” Jones said.
“The number of football fans that have come up to me and said they watched England in the World Cup semi-final gives you an indication we have done that.
“When you play that sort of rugby, people want to watch it. It’s like Liverpool now – everyone wants to watch Liverpool because they play with that ferocity.
“They play with that desire and they never get beaten. Even when they do get beaten, they haven’t been beaten. We want people to speak about us like that.
“You can have an effect on people’s lives.”
In the wake of Japan 2019, neither the RFU nor Jones have been in a hurry to extend his stay when his existing deal runs out, and the Australian believes the decision is in the hands of his team.
“I heard Pep Guardiola talking about whether he’s going to re-sign at Man City. It’s a bit like that,” added Jones.
France vs England: Talking points
England kick-off their Six Nations campaign in Paris against France on Sunday, we look at where Le Crunch could be won or lost.
“The players tell you whether you should continue or not and that’s what I’m looking it. The players will let me know.
“If the players play well and the team is going well, then maybe you should continue. If the team’s indifferent then maybe they need a change.